Dizzy Pig Cow Lick Steak Rub – 8 oz

Dizzy Pig Cow Lick is all about beef. No sugar, and a really nice peppery bite that provides an awesome flavor. It does not have too much heat, and never overwhelms the flavor of the beef. Instead it brings out the unique flavor of beef and has your guests wondering what that great taste is.

Spicy sugar-free beef seasoning. Bold in taste and aroma, but never overpowering, that was our goal in developing this Southwest-style steak and beef rub. Folks who’ve tried it say we’ve succeeded. Pepper and salt blended with fresh spices create a rub equally at home on a thick grilled steak or low n’ slow brisket (in the Texas tradition, Cow Lick Steak Rub is sugar-free!).

What’s a Rub?
In the world of barbecuing and grilling, (and in the kitchen) a rub is the blend of herbs, spices, sugars, salts and peppers that, when applied to a food’s exterior and cooked, create that marvelous outer crust barbecue is famous for. A rub is an integral part of the entire cook, as it is the lead impression when you take that first bite of food. It can impart intense heat, mellow sweetness, lip-smacking saltiness or a ‘What is that wonderful flavor?’ uniqueness…sometimes all of these sensations coming from a single rub!

The Dizzy Pig Barbecue Company has developed a variety of rubs to complement the various meats and veggies that may grace your cooker or grill. Take a look at our growing line-up; we’re confident you’ll find a taste to take your next cook to dizzying new heights! Dizzy Pig rubs are not just for BBQ. Shake it on as a condiment, or use as a “complete” seasoning in the kitchen for sautes, stir fries and more.

Why is Dizzy Pig better?
First thing you notice when you open a jar of Dizzy Pig rub is the fresh aroma. The whole spices and herbs we use are purchased in small quantities to assure freshness, and ground just before bottling. Our recipes are exciting and all of the rubs have their own unique flavor. Not the same rub with slightly different twist, but totally different concoctions so you can find your favorites for each meal.

In addition to fresh ingredients and awesome recipes, Dizzy Pig rubs use superior all natural ingredients and no additives. Gluten-free and No MSG. No anti caking agents. Instead of highly processed white and brown sugars which can burn and become bitter, we use only raw unprocessed “turbinado” sugar. It has a better flavor and a higher burning point. Yep, it’s more expensive, but we feel it is worth it. Only coarse flake kosher salt is used in Dizzy Pig rubs. No iodine, and the flakes have a larger surface area to help build a luscious crust.